Debra Edwards

We're delighted to share that BuddiesForLife has been selected as a semi-finalist in the National Care Innovation Challenge 2026 with our Senses Moisture Care range. While we're incredibly proud of this achievement, one lesson from the Innovation Weekend stood out above everything else. Don't fall in love with your solution. Fall in love with solving the problem. Those words perfectly capture how we've approached BuddiesForLife from the very beginning. A weekend of learning, not just...

When a patient pulls away, closes their mouth, gags, or appears unwilling to engage with oral care, it's often described as resistance. But what if it isn't resistance at all? For many individuals living with dementia, neurodivergent conditions, complex medical needs, or oral dryness, brushing teeth can involve a level of sensory discomfort that is difficult to communicate. Strong flavours, excessive foaming, unfamiliar textures, cold instruments and even the size of a toothbrush can all...

At BuddiesForLife, we approach every product development with a simple question: How can we make oral care more comfortable, more acceptable and easier to maintain? After extensive development, formulation refinement and feedback from parents, carers, dental professionals and care teams, we are delighted to announce that our new toothbrush and new toothpastes are now available to order. Able to work together as a complete oral care system, these products have been created to support children...