Getting to
know Buddies
Buddies for children
Buddies makes brushing easy, fun, and safe for every child
We know all too well that brushing teeth can be a battle - especially if your child has sensitive tastebuds, sensory needs, or if you've heard "it's spicy" one too many times.
That’s why we created Buddies Toothpaste—an accessible, fuss-free solution that kids actually want to use.
Say goodbye to stressful brushing and hello to better brushing habits with Buddies!
Most loved by you...
Easier, safer and more enjoyable brushing with Buddies
Buddies toothpaste has been designed by Sian, our founder, who's been through every bedtime brushing battle you could imagine with her family. That's why she created a super effective range of dentist-approved toothpastes to help turn bedtime battles into tiny wins.
Buddies is made in the UK, vegan, cruelty-free, free from SLS, Parabens and made with love.
Designed with you in mind
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Children aged 2–5 years starting their oral care journey
Neurodivergent kids (including those with autism or ADHD) who find traditional toothpaste overwhelming
Children with taste or texture sensitivities
Kids who simply have fussy tastebuds, with parents running out of ideas
Why customers trust us
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Deliciously gentle flavours
Like Apple Fresh – made for sensitive palates
Vegan, gluten-free
Vegan, gluten-free, sustainable, safe, and cruelty-free options
Smart pump dispensers
Just the right amount, every time (no more mess!)
Labels designed for accessibility
Easier for dyslexic and visually impaired readers
No harsh ingredients
Because hygiene shouldn’t come with side effects
Testimonials
What parents say about Buddies
My daughter finally wants to brush her teeth!
Lucy
Parent of 4-year-old Amelie
