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For Children

For Child

Making Brushing Easy, Fun, and Safe for Every Child

​We know brushing teeth can be a battle—especially if your child has sensitive tastebuds, sensory needs, or just thinks toothpaste is "too hot” or “spicy."

 

That’s why we created Buddies Toothpaste—a joyful, fuss-free solution that kids actually want to use. Designed with love by a mum who’s been there, Buddies toothpaste helps your child build better brushing habits, without the stress.

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Making Brushing Easy, Fun and Safe For Every Child

We know brushing teeth can be a battle—especially if your child has sensitive tastebuds, sensory needs, or just thinks toothpaste is "too spicy." That’s why we created Buddies Toothpaste—a joyful, fuss-free solution that kids actually want to use.

Designed with care by a mum who’s been there, Buddies toothpaste helps your child build better brushing habits, without the stress.

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Who It’s For

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Children aged 2–5 years starting their oral care journey

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Children with taste or texture sensitivities

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Neurodivergent kids (including those with autism or ADHD) who find traditional toothpaste overwhelming

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Kids who simply have fussy tastebuds, with parents running out of ideas

Why Parents Trust Buddies

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Deliciously gentle flavours

Like Apple Fresh – made for sensitive palates

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Vegan, gluten-free

Vegan, gluten-free, sustainable, safe, and cruelty-free options

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Smart pump dispensers

Just the right amount, every time (no more mess!)

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Labels designed for accessibility

Easier for dyslexic and visually impaired readers

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No harsh ingredients

Because hygiene shouldn’t come with side effects

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Testimonials

What parents say about Buddies

My daughter finally wants to brush her teeth!

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Lucy

Parent of 4-year-old Amelie

Our Ingredients: Kind by Design

We only use ingredients that are safe and effective. No hidden chemicals, no weird side-effects. Just a smooth brushing experience your child will actually enjoy.

For Child

Try All Our Flavours

Can’t decide? Our Taster Pack (coming soon – need to set up a new product, hidden for now) will let your child explore gentle, yummy options and choose their favourite. Subscribe for eco-friendly refill pouches and save – better for your wallet and the planet.

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Making Brushing Time Family Time

We believe brushing teeth can be a positive, sensory-friendly ritual, not a meltdown. Pair Buddies toothpaste with visual brushing schedules, favourite tunes, or even a toothbrushing puppet show!

Need ideas? Check out our [Parent Tips Blog].

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