A gentle, zingy apple-flavoured toothpaste gel - created for even the most sensitive young brushers who dislike strong, minty tastes.
 
Buddies Apple Fresh toothpaste is dentist-approved and cavity-fighting, containing just the right amount of fluoride for all ages:
 
🧒🏼 From age 2, use a small smear 
👩🏻 For children & adults, use a pea-sized amount 
 
🧩 Sensory-friendly - no overpowering taste or strong mint
🌱 Free from - SLS, parabens and harsh ingredients
🐰 Kind & cruelty-free - never tested on animals
👩‍⚕️ Dentist-approved - gentle yet effective, trusted by dentists
😌 Less battles at bedtime
- A more relaxed routine for your family (and you)!
✅ 30-day money-back guarantee 
 
With a refreshing taste kids actually enjoy, brushing becomes easier, calmer, and more effective.
Your Questions, Answered
Q: At what age can my child start using Buddies?
A: Buddies is suitable for children ages 2 & up. Just adjust the amount used, just a smear for young children and a pea-sized amount for older kids and adults
 
Q: Is Buddies safe if my child swallows it?
A: Of course. Buddies is specifically formulated with safe ingredients. We know swallowing toothpaste can happen with children, so we've created it to be safe.
 
Q: Does it contain fluoride?
A: Yes, Buddies contains a dentist-recommended level of fluoride as professionals agree that fluoride provides the best protection for teeth. However, we recommend following your dentist's advice.
 
Q: Why did you choose apple flavour instead of mint?
A: We discovered that many children - especially neurodivergent and those with sensory sensitivities - dislike the strong, burning taste of mint. With lots of parents hearing that it's 'too spicy!'. Our mild, refreshing apple flavour is designed to make brushing more enjoyable and less stressful.
 
Q: Is Buddies suitable for neurodivergent children?
A: Absolutely, Buddies was created specifically with neurodivergent people in mind. Not only is the product mild in taste and smooth in texture, but the fun packaging also aims to help reduce stress and resistance that can be associated with teeth brushing.
 
Q: Is Buddies cruelty-free and vegan?
A: Yes, we never test on animals, and our toothpaste is vegan.
 
Q: Does Buddies clean as well as a 'normal' toothpaste?
A: Absolutely. It's dentist-approved and contains the right levels of fluoride and active ingredients to protect teeth against cavities...just without the harsh taste.
 
Q: What if my child refuses to try Buddies?
A: Many parents tell us that Buddies was the first toothpaste their child accepted. We recommend introducing it playfully, let them squeeze the tube, or try brushing with you and taste the mild apple flavour at their own pace.
 
However, if your child doesn't take to Buddies, we have a 30 day money back guarantee for complete peace of mind.