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Buddies makes brushing easier, calmer and more enjoyable for every child who finds strong flavours, smells, foamy toothpaste or the feel of brushing difficult, both at home and in supported environments.
Buddies was created to change how brushing feels. Our sensory-friendly toothpaste uses gentle flavours and low-foam textures, while our ultra-soft toothbrush is designed to feel gentler in the mouth, helping make brushing calmer and easier every day.
No "too spicy." No intense foam. No harsh brushing. Just oral care designed to make brushing easier to accept.
Say hello to calmer brushing time and happier habits, one small win at a time
Why
Parents Choose Buddies
Buddies was created with real families in mind, by a parent who knows exactly how overwhelming brushing can be. Every part of our toothpaste, from the flavour to the texture to the packaging, is designed to make brushing feel calmer and more predictable for sensitive children. It’s a gentler approach that helps kids feel safe, supported and more in control at brushing time.
Buddies is made in the UK, vegan, cruelty-free, free from SLS, Parabens and made with love.
“Popular at home and in education or care environments.”
Designed With You In Mind
Children aged 2+
Neurodivergent
Children
Children who need calmer brushing experiences
Children with taste or texture sensitivities
The Buddies Difference
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Deliciously Gentle Flavours
Like Apple Fresh – made for sensitive palates
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Vegan, Gluten-Free
Vegan, gluten-free, sustainable, safe, and cruelty-free options
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Smart Pump Dispensers
Just the right amount, every time (no more mess!)
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Labels Designed For Accessibility
Easier for dyslexic and visually impaired readers
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No Harsh Ingredients
Because hygiene shouldn't come with side effects. Low-foaming, SLS free.
Loved By Families Everywhere
“My daughter finally wants to brush her teeth!”
Lucy
Parent of 4 year old Amelie
Trusted by Families and Professionals
Taking the Challenge out of Oral Care
With the right approach, we believe oral care can feel so much calmer and more manageable.
View our Insights where we share gentle ideas, practical tips, and updates from the work we’re doing with partners and in developing new approaches.
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