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Buddies makes brushing easier, calmer and more enjoyable for every child
If brushing feels like a battle, you’re not alone. For many children, strong mint, heavy foam or unfamiliar sensations can make toothpaste feel overwhelming.
Buddies was created to change how brushing feels. Our sensory toothpaste uses gentle flavours and low-foam textures to help make brushing calmer and easier to accept.
No "too spicy." No intense foam. Just a toothpaste children actually want to use.
Say hello to calmer brushing time and happier habits, one small win at a time.
Why
Parents Choose Buddies
Buddies was created with real families in mind, by a parent who knows exactly how overwhelming brushing can be. Every part of our toothpaste, from the flavour to the texture to the packaging, is designed to make brushing feel calmer and more predictable for sensitive children. It’s a gentler approach that helps kids feel safe, supported and more in control at brushing time.
Buddies is made in the UK, vegan, cruelty-free, free from SLS, Parabens and made with love.
Designed With You In Mind
Children aged 2+
Neurodivergent
Children
Children who need calmer brushing experiences
Children with taste or texture sensitivities
The Buddies Difference
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Deliciously Gentle Flavours
Like Apple Fresh – made for sensitive palates
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Vegan, Gluten-Free
Vegan, gluten-free, sustainable, safe, and cruelty-free options
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Smart Pump Dispensers
Just the right amount, every time (no more mess!)
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Labels Designed For Accessibility
Easier for dyslexic and visually impaired readers
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No Harsh Ingredients
Because hygiene shouldn't come with side effects. Low-foaming, SLS free.
Loved By Families Everywhere
"My daughter finally wants to brush her teeth!"
Lucy
Parent of 4-year-old Amelie
Coming Soon
We’re working on a few new Buddies additions, including new flavours and updated pumps, all designed with sensory comfort in mind.
So keep an eye out for updates!
