If brushing feels like a battle, you’re not alone. Many children struggle with strong mint, foamy textures or sensory overload, and that can turn a simple routine into a stressful moment for everyone.
 

Buddies was created to help. Our gentle flavours, low-foam textures and child-friendly designs give kids a softer, more positive start to oral care. No fuss, no “spicy,” no overwhelm, just a toothpaste they actually want to use.
 

Say hello to calmer brushing time and happier habits, one small win at a time.