A more practical approach to oral care for people who find brushing challenging.
Shaped by what professionals see every day - then designed to make daily oral care routines easier to support in real-world settings from care and education to clinical environments.
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We started by helping individuals and then quickly saw something far bigger. When one person is supported, it matters. When a team is supported, it changes oral care outcomes for so many more people.
Sian, Founder of BuddiesForLife
Supporting patients who struggle with oral care due to sensory sensitivities or brushing difficulties
Supporting daily oral care in care settings where routines can be difficult to maintain.
Supporting pupils who find brushing difficult, especially in SEND environments and specialist educational settings.
Common oral care challenges we hear from professionals
What we hear from dental professionals, care teams and educational settings time and time again.
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Resistance to brushing
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Anxiety around oral care
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Inconsistent oral care routines
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Difficulty maintaining oral comfort throughout the day
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Oral care products not always tolerated due to taste, texture or foaming
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Oral care sometimes being avoided altogether
And, importantly, the pressure this creates for both individuals and the people supporting them in these critical and sensitive environments.
“We provide tools, training, education and partnership support to help you deliver more sensory inclusive oral care”
Everything we create is designed around real-world oral care support - so you can:
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Reduce anxiety around oral care routines
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Improve consistency in daily brushing routines
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Support sensory needs with more confidence
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Create a more inclusive oral care environment
Simple changes, but ones that can make a meaningful difference in daily care settings.
How we can support professionals and care teams
Working together with dental, care and education professionals
Every setting is different, so we keep things simple and flexible.
Working together usually looks like:
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Supporting your team with practical education on oral care challenges
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Sharing insight from real-world oral-care use
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Supplying oral care solutions for use within your own setting
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Exploring retail or wholesale opportunities
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Providing sensory-friendly oral care products you can recommend with confidence
“Practical solutions Sensory-led design Flexible partnerships”
Trusted by professionals delivering daily oral care
We love working in partnership with organisations that share common aims around oral care.
We love working in partnership with organisations like the Magic Dentist who share a common aim - to make good oral health more accessible for all children
We’re proud to work with organisations such as Nightingale Hammerson, supporting teams to provide optimal oral care driven by evidence-based products and methods
We’re delighted to have CareHome Life on board as a distributor of our Senses range working to provide solutions that support comfort and dignity in a care setting.
Start a conversation with our team
If you're supporting people who find oral care or toothbrushing difficult, we’d love to explore how we can support your team, your setting or your organisation. ​
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