Senses - For Adult Care
Gentle oral care for adults who need a more personalised approach
Supporting comfort, dignity and calm daily routines for adults who find mainstream oral care too strong or overwhelming.
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Designed for people who benefit from milder flavours, gentler textures, more comfortable sensations and simpler oral-care steps, from brushing to oral moisture, at home, in care settings and everywhere in between.
Part of the BuddiesForLife family.
Designed For Adults Who Need a More Personalised Approach
Why Senses Exists
Not everyone experiences oral care the same way. Strong flavours, foaming toothpaste, uncomfortable textures, the feel of a product or a dry-feeling mouth can all make everyday oral care harder to tolerate.
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And for many adults, routines that feel too intense or uncomfortable can become distressing, difficult or easy to avoid.
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Senses was created with these needs in mind. Shaped by real experiences from adults, families and care environments, our products focus on gentler flavours, more comfortable textures and formats, and simpler routines, supporting oral care that feels calmer, more predictable and easier to live with.
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Because comfort isn't a luxury. It's essential.
Who We Support
Many adults need oral care that feels gentler, more comfortable or easier to manage.
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Senses is designed around different needs and experiences, from sensory sensitivities and changing health needs to oral dryness and supported care.
Older
Adults
People with
Sensory Needs
People Experiencing Oral Dryness
Care & Support Settings
Comfort-focused oral care for adults who may need a gentler, more personalised approach as their oral care needs change.
Gentler flavours, textures and sensations for adults who find mainstream oral care too strong, uncomfortable or overwhelming.
Oral moisture designed to help the mouth feel more comfortable, whatever the reason for dryness.
Products designed to support more comfortable, dignified and manageable oral care at home or in professional care environments.
How Senses supports more personalised oral care
More comfortable oral-care routines
Gentler flavours, textures and sensations help make everyday oral care feel less overwhelming and easier to manage.
Products that
fit different needs
From brushing to oral moisture, different formats help people find an approach that feels more comfortable for them.
A calmer
experience
Designed to support comfort, confidence and more positive everyday oral-care experiences.
Education that builds understanding
Helping people understand why oral care can feel difficult, and how a more personalised approach can make a difference.
Innovation shaped by real experience
Developed by listening to individuals, families, care professionals and dental teams to meet real-world needs.
Our Mission
Oral care isn't experienced the same way by everyone. For many adults, strong flavours, foaming textures uncomfortable sensations, oral dryness or overstimulating routines can make daily oral care uncomfortable, distressing or hard to maintain.
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Our mission is simple: we make oral care kinder - through innovation, inclusivity and unwavering compassion.
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At Senses, this means designing products that respect difference, support dignity and fit into real lives. We focus on thoughtful design, sensory-aware choices, more personalised formats and practical simplicity, so oral care feels easier, calmer and more human.
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Because everyone deserves oral care that works with them, not against them.
Sian Ellingworth
Founder & CEO
Our work is shaped by real care environments. We’re proud to be partnering with Nightingale Hammerson, a leading care provider and researcher in aged care, to explore how gentle, sensory-informed oral care can better support adults with sensitive mouths.
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Their team recently completed an initial trial of our Senses oral moisture solution, with encouraging results. After twice-daily use for two weeks, participants showed a 20% increase in saliva, alongside consistently positive feedback on comfort and ease of use.
This collaborative work with care staff and participants has been invaluable in refining the range, and we are now building on these insights as we explore further evaluation in hospice settings.
"Findings highlight a strong platform focused on comfort, ease, freshness and everyday reliability" Care Market Research
The Senses Family
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Adult Toothpaste
Available
NOW
A gentle, low-foam toothpaste designed for everyday comfort.
pH-neutral, free from harsh ingredients, and available in softer flavours, including a fluoride-free option.
The refillable pump delivers a controlled dose for cleaner, easier care.
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Gel Ampoules
For assisted oral care: Glycerin-free gel ampoules - single-use disposable micro droppers. Add to preferred existing method of application.​
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Coming
Soon
October
2026
Launch
Oral Moisture Spray
A light, pH-neutral spray created to refresh the mouth and support everyday comfort.
Formulated with Spilanthes extract for a gentle sensory experience and suitable for use throughout the day.
Ideal for both home and care environments, in a soft Apple Fresh flavour.
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Ergonomic Toothbrush
Ultra-soft microfilaments and small precision head
Ergonomic handle for all abilities
Ideal for home or care environments
Accessible price point
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Available
NOW
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