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Buddies makes brushing easier, calmer and more enjoyable for every child
If brushing feels like a battle, you’re not alone. For many children, strong mint, heavy foam or unfamiliar sensations can make toothpaste feel overwhelming.
Buddies was created to change how brushing feels. Our sensory toothpaste uses gentle flavours and low-foam textures to help make brushing calmer and easier to accept.
No "too spicy." No intense foam. Just a toothpaste children actually want to use.
Say hello to calmer brushing time and happier habits, one small win at a time.
Why
Parents Choose Buddies
Buddies was created with real families in mind, by a parent who knows exactly how overwhelming brushing can be. Every part of our toothpaste, from the flavour to the texture to the packaging, is designed to make brushing feel calmer and more predictable for sensitive children. It’s a gentler approach that helps kids feel safe, supported and more in control at brushing time.
Buddies is made in the UK, vegan, cruelty-free, free from SLS, Parabens and made with love.
Designed With You In Mind
Children aged 2+
Neurodivergent
Children
Children who need calmer brushing experiences
Children with taste or texture sensitivities
Pourquoi les parents font confiance à leurs amis
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Saveurs délicieusement douces
Comme une pomme fraîche – conçu pour les palais sensibles
Vegan, Gluten-Free
Options végétaliennes, sans gluten, durables, sûres et sans cruauté
Distributeurs de pompes intelligents
Just the right amount, every time (no more mess!)
Saveurs délicieusement douces
Comme une pomme fraîche – conçu pour les palais sensibles
Saveurs délicieusement douces
Comme une pomme fraîche – conçu pour les palais sensibles
Loved By Families Everywhere
"My daughter finally wants to brush her teeth!"
Lucy
Parent of 4-year-old Amelie
Coming Soon
We’re working on a few new Buddies additions, including new flavours and updated pumps, all designed with sensory comfort in mind.
So keep an eye out for updates!
Making Brushing Time Family Time
Nous pensons que le brossage des dents peut être un rituel positif et sensoriel, et non une crise. Associez le dentifrice Buddies à des plannings de brossage visuels, à vos chansons préférées ou même à un spectacle de marionnettes !
Besoin d'idées ? Consultez notre [blog de conseils pour les parents].
