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Helping Kids Build Happier Brushing Habits
Buddies makes brushing easier, calmer and more enjoyable for every child
If brushing feels like a battle, you’re not alone. Many children struggle with strong mint, foamy textures or sensory overload, and that can turn a simple routine into a stressful moment for everyone.
Buddies was created to help. Our gentle flavours, low-foam textures and child-friendly designs give kids a softer, more positive start to oral care. No fuss, no “spicy,” no overwhelm, just a toothpaste they actually want to use.
Say hello to calmer brushing time and happier habits, one small win at a time.
Why
Parents Choose Buddies
Buddies was created with real families in mind, by a parent who knows exactly how overwhelming brushing can be. Every part of our toothpaste, from the flavour to the texture to the packaging, is designed to make brushing feel calmer and more predictable for sensitive children. It’s a gentler approach that helps kids feel safe, supported and more in control at brushing time.
Buddies is made in the UK, vegan, cruelty-free, free from SLS, Parabens and made with love.
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Designed With You In Mind
Children aged 2–5 years starting their oral care journey
Neurodivergent
Kids
Kids who simply
have fussy tastebuds
Children with taste or texture sensitivities
Pourquoi les parents font confiance à leurs amis
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Saveurs délicieusement douces
Comme une pomme fraîche – conçu pour les palais sensibles
Vegan, Gluten-Free
Options végétaliennes, sans gluten, durables, sûres et sans cruauté
Distributeurs de pompes intelligents
Just the right amount, every time (no more mess!)
Saveurs délicieusement douces
Comme une pomme fraîche – conçu pour les palais sensibles
Saveurs délicieusement douces
Comme une pomme fraîche – conçu pour les palais sensibles
Loved By Families Everywhere
"My daughter finally wants to brush her teeth!"
Lucy
Parent of 4-year-old Amelie
Making Brushing Time Family Time
Nous pensons que le brossage des dents peut être un rituel positif et sensoriel, et non une crise. Associez le dentifrice Buddies à des plannings de brossage visuels, à vos chansons préférées ou même à un spectacle de marionnettes !
Besoin d'idées ? Consultez notre [blog de conseils pour les parents].
