A trade bundle of 25 Secret Formula sachets.
 
A low-foaming toothpaste with 1450 ppm fluoride, Secret Formula was tested with our most taste-sensitive users and took over 10 years to perfect. Our carefully curated flavour blend has genuine mass appeal, whilst avoiding a specific link to sugary foodstuff.  
Secret Formula delivers a clean, enjoyable brushing experience without compromise - especially for those who usually struggle with toothpaste. Suitable for children 2+ years (using a smear for 2 year olds) and adults. The sensory-friendly gel sinks into the bristles so it ends up on the teeth, not in the sink, and is supplied in a 25 x 3ml sachets, ideal for sampling.
 
Above 3 years, use a pea-sized amount 
Fold the sachet after each use to minimise exposure to air
Gel texture sinks into the bristles, staying on the brush
All variants designed for those who dislike usual toothpaste