A trade bundle of 25 Secret Formula sachets.

A unique blend of favourite flavours that gives you a tasty brushing experience.

A low-foaming toothpaste with 1490 ppm fluoride, Secret Formula was tested with our most taste-sensitive users and took over 10 years to perfect. Our carefully curated flavour blend has genuine mass appeal, whilst avoiding a specific link to sugary foodstuff.  

Secret Formula delivers a clean, enjoyable brushing experience without compromise - especially for those who usually struggle with toothpaste. Suitable for children 2+ years (using a smear for 2 year olds) and adults. The sensory-friendly gel sinks into the bristles so it ends up on the teeth, not in the sink, and is supplied in a 25 x 3ml sachets, ideal for sampling.

• Above 3 years, use a pea-sized amount 

• Fold the sachet after each use to minimise exposure to air

• Gel texture sinks into the bristles, staying on the brush

• All variants designed for those who dislike usual toothpaste