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What age is Buddies suitable for?

Buddies is suitable from age 2+. For younger children, use a small smear. For older children and adults, use a pea-sized amount.

Is Buddies safe if my child swallows it?

Of course. Buddies is specifically formulated with safe ingredients. We know swallowing toothpaste can happen with children, so we've created it to be safe.

Does it contain fluoride?

Yes, Buddies contains a dentist-recommended level of fluoride as professionals agree that fluoride provides the best protection for teeth. However, we recommend following your dentist's advice.

Is Buddies suitable for neurodivergent children?

Absolutely, Buddies was created specifically with neurodivergent people in mind. Not only is the product mild in taste and smooth in texture, but the fun packaging also aims to help reduce stress and resistance that can be associated with teeth brushing.

Is Buddies cruelty-free and vegan?

Yes, we never test on animals, and our toothpaste is vegan.

Does Buddies clean as well as a 'normal' toothpaste?

Absolutely. It's dentist-approved and contains the right levels of fluoride and active ingredients to protect teeth against cavities...just without the harsh taste.

What if my child refused to try Buddies?

Many parents tell us that Buddies was the first toothpaste their child accepted. We recommend introducing it playfully, let them squeeze the tube, or try brushing with you and taste the mild apple flavour at their own pace. However, if your child doesn't take to Buddies, we have a 30 day money back guarantee for complete peace of mind.