They’re here: Our new toothbrush and toothpastes are now available to order
- Debra Edwards
- Jun 3
- 4 min read
At BuddiesForLife, we approach every product development with a simple question:
How can we make oral care more comfortable, more acceptable and easier to maintain?
After extensive development, formulation refinement and feedback from parents, carers, dental professionals and care teams, we are delighted to announce that our new toothbrush and new toothpastes are now available to order.
Able to work together as a complete oral care system, these products have been created to support children and adults who may find conventional oral care products difficult to tolerate.
Developed from real-life experience
For many people, brushing teeth is not a straightforward part of the day.
Strong flavours, excessive foaming, certain ingredients, paste textures and uncomfortable toothbrushes are overwhelming for them. What appears to be resistance is often a genuine sensory response to products that simply feel too intense.
For parents, carers and professionals, this turns what should be a simple routine into an ongoing challenge.
Consider this: it is widely accepted that most people, especially children, have at least one food that they detest. We wouldn’t dream of forcing that person to taste that item twice per day, every day. For people with a toothpaste intolerance, this is effectively what’s happening.
That’s why we develop products that focus not only on clinical effectiveness, but also on comfort and acceptance.
Because the best oral care products are the ones people are willing to use consistently.
Who they are designed to support
The Buddies and Senses ranges have been developed to support neurodivergent children and adults, individuals with sensory processing differences, adults living with dementia, oncology patients, older adults with increased oral sensitivity and anyone who finds standard oral care products too intense or uncomfortable.
The Buddies brand has been designed to appeal to children, whilst Senses is designed for adults and for those who may require assisted brushing, increased moisture or generally a more sensory-considerate approach to oral care.
New toothpastes designed around acceptance
One of the most common reasons toothpaste is rejected is not a lack of willingness to brush, but the sensory experience itself.
Our new toothpastes were formulated to address these barriers directly. We have carefully selected our ingredients and continually review these in line with latest evidence. Our low-foam, SLS-free gel creates a calmer brushing experience, whilst the smooth, non-gritty texture and carefully controlled flavour intensity help reduce discomfort. Our flavours were developed specifically with sensory-sensitive users to help individuals find one they are more comfortable with. The gel sinks into the bristles, so stays on the brush, making brushing easier for both independent users and those providing assisted care.
Available in fluoride, with alternative variants coming soon, and dispensed through a portion-controlled, refillable pump, the toothpastes are designed to support consistency, ease of use and sustainability. One 50ml refill lasts one person three months when using one press twice per day.
A toothbrush designed with every detail in mind
The new BuddiesForLife toothbrush has been developed to make brushing more effective, gentler and easier to manage.
Its ultra-soft, high-density bristles feature 8,000 microfilaments that help remove plaque effectively while remaining comfortable on sensitive mouths. The small precision head helps improve access to all surfaces and may reduce gag reflex, whilst the angled, easy-grip handle offers better control for both assisted and independent brushing.
The lightweight ergonomic design is suitable for all ages, and the biodegradable wheat straw handle reflects our commitment to reducing environmental impact. Finished in a bright orange colour for easy visibility, especially for those living with dementia, the toothbrush combines practical functionality with thoughtful design.
More than products: A complete oral care system
At BuddiesForLife, we believe that successful oral care depends on more than the products alone.
Our approach combines sensory-considerate products, practical education, behavioural strategies and professional guidance.
Together, these elements help parents, carers and professionals build oral care routines that are more achievable and sustainable.
New Tasting Boxes & Brushing Breakthrough Kits
Not sure which flavour will work best?
Our new Toothpaste Tasting Boxes contain all three BuddiesForLife toothpaste variants in easy-to-try sample sachets - a low-cost way for families to discover a favourite before buying full-size products.
We’ve also launched new Brushing Breakthrough Kits and professional sample packs, helping practices, care teams and organisations trial sensory-considerate oral care products before wider implementation.
Ideal for exploring preferences, improving acceptance and making brushing routines easier to maintain.
For professionals and families
The new toothbrush and toothpaste products are available through two dedicated ordering routes.
Professional orders
Dental practices, care homes, schools, hospitals and other organisations are able to order through our professional section. Organisations that are new to BuddiesForLife should first register as a Professional Partner to access trade ordering and purchase sample packs for testing within their organisation before wider implementation.
Consumer orders
Parents and families can order directly through our consumer section for use at home.
Now available to order
We are incredibly proud to bring these products to market.
They represent years of listening, learning and refining, shaped by the experiences of the people who use them and the professionals who support them.
If you are already exploring our website, simply head to the section most relevant to you:
• Professionals: Register as a Professional Partner and access trade ordering and sample packs.
• Families: Shop directly through our consumer store.
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